Life-shattering cancer sent PR ârock starâ to hell and back

Source: Theglobeandmail.com Author: Michael Posner For 15 years, Mat Wilcox reigned as Canada’s queen of corporate crisis management. She sat at the centre of all kinds of tempests – labour disruptions, product tampering and recall cases, the avian flu controversy, and dozens of other high-profile issues. In the prime of life, she was chief executive officer of [...]